Sponsored Search Auctions
Time: Tuesday, May 8 (full-day, 8:30am to 5:00pm)
Location: Champlain
Organizers:
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Gagan Aggarwal (Google)
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Kartik Hosanagar (University of Pennsylvania)
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David Pennock (Yahoo!)
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Michael Schwarz (Yahoo!)
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Rakesh Vohra (Northwestern University)
Workshop Web Site:
Sponsored Search Auctions
Here is the list of accepted papers for this workshop.
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Dynamic Efficient Auctions
Dirk Bergemann and Juuso Valimaki
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A Simulation Framework for Evaluating Designs
for Sponsored Search Markets
Soam Acharya,
Prabhakar Krishnamurthy,
Ketan Deshpande,
Tak Yan,
and
Chi-Chao Chang
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Budget Constrained Bidding in Keyword Auctions
and Online Knapsack Problems
Deeparnab Chakrabarty, Yunhong Zhou, and Rajan Lukose
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Sponsored Search with Contexts
Eyal Even-Dar, Michael Kearns, and Jennifer Wortman
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The Effect on Click-through of Combining Sponsored and Non-sponsored
Search Engine Results in a Single Listing
Bernard J. Jansen and Amanda Spink
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Incentive-Compatible Multi-Armed Bandit Mechanism
Rica Gonen and Elan Pavlov
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Stochastic Models for Budget Optimization in Search-Based Advertising
S. Muthukrishnan, Martin Pal, and Zoya Svitkina
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Is Efficiency Expensive?
Tim Roughgarden and Mukund Sundararajan
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Empirical Price Modeling for Sponsored Search
Kuzman Ganchev, Ryan Gabbard, Alex Kulesza, Qian Liu,
Jinsong Tan, and Michael Kearns
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Auctions with Revenue Guarantees for Sponsored Search
Zoe Abrams and Arpita Ghosh
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Dynamics of Strategic Manipulation in Ad-Word Auction
Tian-Ming Bu, Xiaotie Deng, and Qi Qi
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Search Advertising Based Promotion Strategies for Online Retailers
Amit Mehra
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Cost of Conciseness in Sponsored Search Auctions
Zoe Abrams, Arpita Ghosh, and Erik Vee
-
Keyword Generation for Search Engine Advertising using
Semantic Similarity between Terms
Vibhanshu Abhishek
