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Current Best Practices in Web Development and Design Tutorial
(with WOW Web Professional Certification Exam Option)

Time: Monday, May 7 (full-day, 8:30am to 5:00pm)

Location: Alberta Room


This tutorial provides a survey of contemporary Web design and development technologies and how they can serve you. It will cover the current thinking about contemporary Web development, including clarifying buzz terms such as AJAX and Web 2.0. It will help you to understand the benefits of Web standards and best practices, and learn how technical and ROI performance improves with their implementation.

Attendees will learn to author markup and style at an expert level, with an understanding of microformats, tagging, and other emerging metadata extensions, and how they can be used today to enhance search and findability. You will take away new ideas to permit adoption of the best of industry solutions.

Intended Audience:

Whether you come from education, government, military, or the corporate environment and you work with any aspect of Web design and development, you're facing a changing world when it comes to dealing with your Web sites effectively. The "Current Best Practices in Web Development and Design" tutorial (with WOW Web Professional certification exam option) will cut through the hype and give you serious training in a range of need-it-now practices.

Attendance is open to delegates from academia, industry, and government, including undergraduate students, graduate students, system and network administrators, graphic artists, media designers, librarians, hobbyists, Webmasters, Web designers, and other Web content professionals.

Prerequisite Knowledge:

Basic understanding of the World Wide Web, Web servers, and Web browsers. Familiarity with programming, markup languages, and some underlying Web technologies is an asset.


David Leip David Leip is a Senior Technical Staff Member (STSM) at IBM where he is the Chief Technology Officer for In that role he is focused on driving new innovation into IBM's own web presence as well as driving agile methods for the organization. Previously, he managed IBM's corporate webmaster organization for several years where he had responsibility for many of IBM's web standards. More importantly David managed IBM's corporate portal that grew to span 92 countries and 32 languages, with an availability of 100.000% over the last four and a half years he was in that job. David has an MSc in computer science and a background in software development, usability and web application solution delivery. He is on the advisory board for the World Organization of Webmasters, and the head of IBM's newest Center for Advanced Studies.

Bebo White Bebo White is a Departmental Associate (retired) at the Stanford Linear Accelerator Center (SLAC), the national high energy physics laboratory at Stanford University. His work focusses on the development and implementation of computing resources to support international physics collaborations, in particular the aBar experiment at SLAC.

This work includes research into Web technologies, high performance computing, Grid computing, and physics event visualization. In addition, Prof. White holds faculty appointments at Hong Kong University, the University of San Francisco, and Contra Costa College.

Professor White's interest in the Web dates from 1989 when he was on sabbatical at CERN. Upon his return to the U.S., he was a member of the team that developed the first Web site in the Western Hemisphere at SLAC. He is the author of five books and numerous technical articles on both physics and a wide range of computing topics. He is a frequent speaker at conferences, academic institutions, and for commercial organizations around the world. Professor White has been a member of the International World Wide Web Conference Committee (IW3C2) since 1996 and in that time has served as General Co-Chair of two of the conferences and Tutorial and Workshops Co-Chair for four of the conferences. White is often found on the program committees of the international conferences on Web Technology. He is one of the managing editors of "The Journal of Web Engineering" and "The Journal of Computers in Mathematics and Science Teaching."

In recognition of his work, Professor White has been added to the Micro Times 100 list of those making outstanding contributions to personal computing and cited by the World Wide Web Consortium (W3C) as having made significant contributions to the development of WWW. He has also been elected a member of the International Academy of Digital Arts and Sciences (IADAS) and elected a Fellow of the World Wide Web Institute. Professor White also serves as an Advisory Board Member of the WOW organization.

Bill Cullifer Bill Cullifer is the founder of the World Organization of Webmasters (WOW), a non-profit professional association established in 1996 providing community, education, and certification for Web professionals worldwide. As the organization's executive director, Cullifer participates in a variety of industry, government and educational advisory boards that assist WOW in developing and delivering professional standards and improving communication between all Web professionals. He acts as the organization's chief evangelist to stimulate the continued growth and opportunities of the Web.

NOTE: This full-day tutorial is scheduled for Monday, May 7, the day before WWW2007 actually starts. WWW2007 delegates wishing to attend this tutorial should add it on their conference registration form. The registration fee is $150 CAN. The event includes lunch, as well as morning and afternoon coffee breaks. Enrollment will be limited to the first 150 registered attendees.

This bonus tutorial is offered by the World Organization of Webmasters (WOW). As further background on WOW, here is a short QuickTime video clip about a WOW event at an earlier conference in Honolulu.

After completing the tutorial, attendees will have the (free!) option of taking WOW's exam to become a Certified Professional Webmaster (CPW).